Christiaan Smit
CHRISTIAAN SMIT
Creative Director & Storyteller

WHO I AM

I'm a Cape Town–based creative director and multimedia specialist, and the person behind 319 Creative Works. With four years across freelance, studio and agency environments, I'm a self-taught filmmaker and photographer who brings a cinematic eye, a strong colour aesthetic and a story-first mindset to every brief.

WHAT I DO

As a creative director I set the vision for how brands show up on social and digital, from the first idea and campaign story through to the final edit, across retail, lifestyle, product and promotional work. I work closely with designers and marketing teams to turn briefs into powerful visual stories, keeping every platform consistent and on brand.

I stay hands-on. I lead on-location shoots end to end, managing cameras, lenses, lighting, audio and gimbal setups, edit to broadcast-ready standards, and own the full media workflow from file organisation through backups and delivery.